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The platform is rolling out a fresh option that allows them to reduce the volume of artificial intelligence-produced content appearing in their feeds. This move comes as the company revealed that it currently hosts more than 1 billion content made with AI.

Testing and Rollout

The new functionality is undergoing trials over the coming weeks before a full-scale rollout. This development comes amid a surge in content created by AI, spurred by recent video-generation tools.

AI Content on Other Platforms

Recent reports that nearly a tenth of the most rapidly expanding content creators on another major platform exclusively feature clips produced artificially. A considerable share of this material is considered “AI slop”, a term for poor-quality, mass-produced content that is frequently illogical or bizarre.

Our research shows that many people enjoy content made with AI tools, including AI artwork to educational videos, and we aim to offer the community the option to see more or less of that, depending on their own likes,” stated a platform representative.

AI on the Platform

The platform announced that there are currently 1.3bn videos on its network tagged as made with AI. Collectively, over 100 m videos are submitted to the platform each day, making AI content a minor percentage of its complete catalog.

User Control Features

Viewers will be in a position to reduce or increase the volume of AI-generated videos they watch by accessing the “manage topic” setting in the application and choosing AI-made media. Further subjects that can already be adjusted under the filter encompass current affairs, fashion, beauty, and movement.

Content Labeling and Policies

The platform’s rules mandate users to label convincing AI-made content, and it bans malicious fake videos of well-known individuals or critical incidents. Any authentic-looking artificial content that is unmarked can be taken down under its user guidelines.

Furthermore, the service will henceforth attach an AI-generated tag to content made using its own AI tools, or identified by an collaborative effort for spotting AI-generated material. This action is designed to help prevent users from trying to evade the tagging system.

Responsible AI Funding

The platform is additionally launching a $2m educational fund for professionals and groups to create informative material about using AI responsibly. This project will support educational bodies specializing in educating coding and technology.

Content Safety Approach

TikTok has defended its content review process, during discussion over intentions to lay off hundreds of review team members in Britain. The company is expected to eliminate a significant number of roles in its content moderation division in the UK capital, with worker representatives and digital protection specialists raising concerns that humans are being replaced by AI moderation.

A company official clarified that people-led review would remain essential, but AI can protect employees by filtering out the most harmful content prior to it has to be seen by people. TikTok announced a significant reduction in shocking and graphic content reviewed by content reviewers over the past year due to the use of its machine learning processes.

We believe it is crucial to balance people and machines to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s very important to reduce exposure to unsafe media as quickly as possible, which is why a extensive automated help is proving valuable process content quickly.”