This Power Struggle For the Cable News Network Reveals How Dysfunctional American Media Has Become.
Late Thursday, amid swirling speculation regarding the Brown University gunman, the network's Kaitlan Collins took to social media, noting the confusion and directing people to her channel's 9pm newscast.
While CNN is certainly not a perfect news source, her statement rang true for a lot of people. It remains one of the organizations where one can locate reality-based and mostly trustworthy reporting – especially during crises like the one developing in the vicinity of a New Hampshire storage facility.
An Uncertain Situation During a High-Stakes Battle
However CNN, now four and a half decades old, finds itself in a vulnerable state as two massive media corporations compete for ownership of its parent company, Warner Bros Discovery.
No matter the result, the fate of CNN has become part of a high-stakes game of corporate ownership, instead of as a question of what serves the information-seeking public.
“This is yet another example of the fundamental flaws with roots in many years of policy decisions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a media policy professor at the University of Pennsylvania.
The conjecture about the future owner of Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a larger point.
“It is often framed as a corporate drama with powerful individuals as the central actors, but there is scant discussion of the public interest,” Pickard added.
The Complicating Layer: Political Influence
The network's predicament is complicated by Donald Trump’s opinions about a network he has frequently denounced as perhaps his chief “fake news” antagonist.
Remember the chants of “CNN sucks!” at the president’s rallies, his administration’s punitive revocation of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in official meetings.
Trump now asserts that CNN needs new ownership. This can be interpreted as ownership that will shield him from criticism and scrutiny. That is a factor in why he seems to favor Paramount Skydance, which has made a unsolicited offer.
There is a basis to prefer that bidder more. For one thing, it is run by David Ellison, son of the pro-Trump Larry Ellison, one of the world’s richest people.
The company, owner of CBS News, also recently installed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that historic news network.
A Future of More Instability
Notably, if Netflix wins, CNN and other cable outlets would first be carved out into a standalone company. This might be a relief to many at the network, but it’s far from a secure position. That structure could position CNN for another sale. There is no finish line.
According to Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance recently argued that competition laws should block both deals.
“Each proposed deal would be bad for the country, and both should be opposed by regulators,” Wu recently wrote.
The Fundamental Challenge and a Potential Solution
No matter the outcome in this situation, the larger issue persists.
“Our current system is a very anti-democratic system, but we ought not succumb to a sense of powerlessness,” Pickard noted. Policy decisions – from the 1930s and 1940s – helped to build this overly commercial monster, and new policy decisions can address it.
Can reform occur in an era where the Federal Communications Commission chair refuses to acknowledge that the agency is independent? Change is very unlikely now, but that is not to say it will never happen.
Initiatives that bolster independent news organizations, bolster local journalism, fund public media, and outlaw the concentration of media power in a handful of hands are not only possible – they are vital for a functioning democracy.
In the world of media ownership, bigger isn’t better. And news organizations such as CNN must not be tools in the newest acquisition battle.